＜Basic Information＞

Name: Kuo-Chung Chang

Title: Professor 

Degree: Ph.D., National Chiao Tung University

E-mail: kcchang@mail.ndhu.edu.tw

Ext.: 3047

＜Specialties＞

＜Experience＞

＜Teaching＞

• International Marketing
• International Business Management
• Business Negotiation
• Intellectual Property Rights 

• Professor of International Business Department, NDHU
• EMBA CEO of Management School, NDHU
• Professor and Chairman of International Business Department, NDHU

• Adjunct Associate Professor of Management Science Department, NCTU

  Assistant Researcher of Telecommunication Laboratories, Ministry of Transportation and Communication
• Principal Engineer of ALCATEL/TAISEL
• Sales Officer of Alcate/TAISEL
• Testing Engineer of BTM
• Associate Professor and Chairman of Mingshin University of Science and Technology

• International Marketing Management
• International Business Negotiation
• International Business Management
• Global Entry Strategy
• China Industry Developing and Analysis

＜Journal Publications＞

1. Chang Kuochung and Chiao-Chen Chang,“Library self-service: Predicting user intentions related to self-issue and return systems”, accepted in The Electronic Library.(SSCI) 
    
2. Cherng G. Ding, Kuochung Chang, and Na-Ting Liu, (2009) “The Roles of Personality and General Ethical Judgments in Intention to Not Repay Credit Card Expenses”, Service Industries Journal, Vol. 29, 6 , 813 - 834. (SSCI)
    
3. Chang, Kuochung and Yen-Ni Lu (2008),“The Effects of consumer Ethic Belief and Interdependent Self-Construal on Purchasing Counterfeit Product Behaviors”, Journal of International Marketing and Marketing Research, 33, 45-56.
    
4. Chang, Kuochung (2005), “Relationship Quality and Negotiation Interdependence ¾ the Case Study of International Defect Claim ", Total Quality Management & Business Excellence, Vol. 16, N0. 7, 903- 914. (SSCI)
    
5. 張國忠、蔡明勳 (民99)，“國際化與公司績效：公司專屬性資產之調節角色以台灣半導體產業為例”，多國籍企業管理評論，vol 4,n0 1,73-94。
    
6. 楊英哲、張國忠(民98)，“台灣工程業進入中國大陸營運企劃探討”，機電安全保護會刊，vol 6，1-29。
    
7. 張國忠、蔡靜茹(民97)，“仿冒侵權態度與消費倫理信念對消費者購買仿冒品意向之影響研究－以台灣與中國大陸仿冒音樂光碟為例”，商管科技季刊 ，vol 9,n0 2,225-250。
    
8. 張國忠、劉娜婷、柯麗蓉、鄭敏媛(民95)，“銀行業客服中心之服務功能對顧客認知價值與行為意向之影響研究”，管理與系統，vol. 13, no2, 201-220。(TSSCI)
    
9. 張國忠、劉娜婷(民94)，“顧客關係規畫對顧客忠誠度效應影響研究-以臺灣金融業為例”，商管技刊，vol. 6, no.3,491-514。
    
10. 張國忠、陳照明、呂智忠(民94)，“文化特質、消費倫理信念與購買仿冒品行為之關係研究”，管理與系統12, 3, 27-42。.(TSSCI觀察)

＜Conference Publications＞

1. 張國忠、張巧真，(民93)，“不道德行為、專業能力與關係性關聯度對關係品質之影響-以旅遊業為例”，中華決策科學學會論文，481-502頁。
    
    
2. 張國忠、蔡靜茹，(民94)，“消費者相依性特質、對消費倫理信念、仿冒侵權態度與購買仿冒品意向之關係影響研究”，第三屆全國當代行銷學術研討會論文集，第三冊，1-27頁。