＜Basic Information＞

Name: Yu-Shu Peng

Title: Professor and Chairman

Degree: Ph.D. in Business Administration at National Chengchi University (Major in International Business)

E-mail: yspeng@mail.ndhu.edu.tw 

Ext.: 3049

＜Specialties＞

＜Experience＞

＜Teaching＞

• International Business
• Strategic Management
• Corporate Social Responsibility

• Fulbright Senior Visiting Scholar (University of Washington)
• Committee of International Trade Commission, Ministry of Economic Affairs
• Evaluation Committee of Public Construction Commission, Executive Yuan

• International Business Strategy Management (graduate and EMBA)
• International Business Research Methodology (graduate)
• Global Industry Analysis (under)
  Management (under)  

＜Journal Publications＞ Selected after 2010~

1. Peng, Yu-Shu*,  Hsin-Hua Hsiung and Ke-Hung Chen (碩), 201?, The Level of Concern about Feng Shui in House Purchasing: The Impacts of Self-efficacy, Superstition, and the Big Five Personality Traits, Psychology & Marketing, accepted (SSCI 2009, IF=1.340). 
    
2. Peng, Yu-Shu*,  Kuo-Pin Yang and Chin-Chia Liang (博), 201?, The Learning Effect on Business Groups’ Subsequent Foreign Entry Decisions into Transitional Economies, Asia Pacific Management Review, accepted (TSSCI).  

＜Conference Publications＞ Selected after 2010~

1. Peng, Yu-Shu, Lin, Yu-En, and Yang, Yi-Jen, 2010, The Market Response of Patent Litigation Announcement towards Defendant and Rival Firms- Evidence from the Taiwanese Electronics Industries, The Proceeding of Academy of Management (AOM) Annual Meeting, Montreal, Canada.