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 分機:3054    研究室:管D317






  • 新產品行銷
  • 行銷管理
  • 服務管理
  • 國際企業管理 


  • 國立交通大學人文與管理學程兼任助理教授
  • 美國賓州大學華頓商學院訪問學人


  • 國際服務管理
  • 國際貿易與匯兌實務 


  • 國際服務管理 




  1. Chou, Christine*, Yang, Kuo-Pin (2010), “The interaction effect of strategic orientations on new product performance in the high-tech industry: A nonlinear model,” Technological Forecasting & Social Change (SSCI, IF=1.776 in 2009) (Accepted) (NSC 97-2410-H-259 -044)
  2. Chou, Christine*, Kimbrough Steven O., and Lee, Thomas (2010), “Ideation for the problem of component placing,” 2010 IEEE International Conference on Industrial Engineering and Engineering Management Proceedings (EI) (Accepted)
  3. Chou, Christine*, Hsu, Ya-Hui and Goo, Yeong-Jia (2009), Service failures and recovery strategies from the service provider perspective.” Asia Pacific Management Review, 14(2): 237-249 (TSSCI)
  4. Tsai, Kuen-Hung*, Chou, Christine, and Kuo, Jyh-Huei (2008). “The curvillnear relationships between responsive and proactive market orientations and new product performance: A contingent link.” Industrial Marketing Management, 37(8): 884-894. (SSCI, IF= 1.403 in 2008)
  5. Tsai, Kuen-Hung*, Chou, Christine, and Chen, Ming-Yi (2008). “Does matching pay policy with innovation strategy really improve firm performance? An examination of technology-based service firms.” Personnel Review, 37(3): 300-316 (SSCI, IF= 0.702 in 2008)


  1. Chou, Christine, Kimbrough Steven O., Lee, Thomas (2010), “Ideation for the Problem of Component Placing,” Paper to be presented at the 2010 IEEE International Conference on Industrial Engineering and Engineering Management, Dec 7-10, Macao, China.
  2. Chou, Christine, Kimbrough, Steven. O. (2009). “An Agent-Based Model of Organizational Ambidexterity Decisions.” Paper presented at the 2009 Academy of Management Meeting, August 7-11, Chicago, USA.
  3. Chou, Christine, Kimbrough, Steven. O. (2008). “On strategic choice and organizational ambidexterity: An agent-based modeling approach.” In CIEF 2008, Proceedings of the 7th International Conference on Computational Intelligence in Economics and Finance. IEEE Computational Intelligence Society, Dec 5-7, Taoyuan, Taiwan.
  4. Chou, Christine, and MacMillan, Ian C. (2008), “To serve or to create customers: a nonlinear examination.” Paper presented at the 2008 Academy of Management Annual Meeting, August 8-13, Anaheim, California, USA.
  5. Hsu, Ya-Hui, Chou, Christine, and Fang, Wen-Chang (2007). “Intellectual capital, organizational learning capability, and new product development performance: A mediator model.” 2007 Academy of Management Annual Meeting, August 3-8, Philadelphia, USA.
  6. Lin, Arthur and Chou, Christine (2004). “Antecedents and consequences of customer switching costs for the mobile phone market.” The 3rd International Conference of the Japan Economic Policy Association, Nov. 13-14, Tokyo, Japan.
  7. Chan, Shu-Ching and Chou, Christine (2004). Effect of entrepreneurship on business performance: A mediator model. Taiwan conference on Business and Information. Sep. 29-30. Taipei, Taiwan.
  8. 周慧君、張美玲 (2003). 台灣虛擬社群發展模式之分析. 2003 電子商務與數位生活研討會. 4月11-12日. 台北. 台灣。